ABOUT

New Riff is a forward-thinking, results-driven, boutique agency based in Nashville, TN focused in Music Marketing, Product Marketing, and Business Development.

We are dedicated to empowering our clients with strategic insights, solutions, and actionable plans to help successfully bring their projects into the market, and achieve sustainable growth.

We understand that the path to success is different for every artist, company, and project, and can customize a plan to fit your goals.

New Riff Agency provides a network of partners and suggested vendors to help simplify and enhance your project as needed.

Our Approach and Methodology

  • We conduct a thorough analyses to identify the story behind the project along with goals, audience, positioning, strengths, weaknesses, opportunities and challenges, laying the foundation for an effective release strategy and suggested corresponding budget.

  • We develop customized solutions & strategies that align with our clients' unique goals, designed to drive meaningful outcomes, growing audience and revenue.

  • We believe in collaborative execution, working closely with our clients to ensure seamless implementation.

  • We prioritize understanding and meeting our clients' needs, fostering strong, long-lasting partnerships built on trust and mutual success.

Jesse Flohr, Founder

Jesse has deep understanding of Marketing Strategy, Artist Development, and Digital Marketing with over twenty years of experience across major record labels (Universal Music Group), independent record labels, and digital marketing agencies, working with artists such as Lady Gaga, Selena Gomez, Imagine Dragons, Billie Eilish and many more.

He is an advisor to the University of Tennessee, Knoxville Digital Marketing Program, and a continuous learner who proudly holds Professional Certificates in Digital Marketing (Columbia Business School), Music Marketing, Music Business (Berklee College of Music), Product Marketing (Product Marketing Alliance) and Strategic Leadership (Dartmouth).