Your Strategy Needs a New Riff

Let us Build a Results-Driven Marketing Strategy for Your Next Project, Launch, or Release.

  • New Opportunities: We're here to help you connect with your audience, grow your fanbase, and shine brighter in the industry.

  • Competitive Advantages: In a crowded music market, let our expertise give you the edge to stay ahead, stand out, and take center stage.

  • New Revenue Streams: Let's turn your passion into profit with smart strategies that maximize your earning potential.

  • Increased Brand Impact: Your brand is your story. We'll help you craft it, share it, and leave a lasting impression on your audience.

Without an impactful Plan behind your project, you could Miss out on:

Don't settle for a status quo strategy.

We're here to power your project to new heights.

You’ve got a one-of-a-kind story, let’s make sure it gets heard.

We celebrate the fact that every client has a story that's entirely their own.

We understand that your music, your brand, and your aspirations are unique to you. Because of that, we're committed to creating tailor-made strategies that align perfectly with your goals.

We take the time to listen, learn, and collaborate with you to develop a plan that's as singular as you are. We're here to ensure that your journey is guided by a plan that reflects your individuality, resonating with your audience, and finding new fans.

Obligatory Name Drop Time

Founder Jesse Flohr has over twenty years of experience across major record labels (Universal Music Group), independent record labels, and digital agencies working on these projects and many more.

Ready to experience The New Riff difference for yourself?

Our Approach and Methodology

  • We conduct a thorough analyses to identify the story behind the project along with goals, audience, positioning, strengths, weaknesses, opportunities and challenges, laying the foundation for an effective release strategy and suggested corresponding budget.

  • We develop customized solutions & strategies that align with our clients' unique goals, designed to drive meaningful outcomes, growing audience and revenue.

  • We believe in collaborative execution, working closely with our clients to ensure seamless implementation.

  • We prioritize understanding and meeting our clients' needs, fostering strong, long-lasting partnerships built on trust and mutual success.

What We Can Do For You

  • Dive deep into digital audits, artist branding, release strategies, DSP tactics, marketing plans, and more, all tailored to amplify your music's impact.

  • Whether you're launching a new album, merchandise line, or digital product, our product marketing expertise ensures a successful go-to-market strategy.

  • Keep your projects on track with our expert management services, from timelines and resource allocation to budgeting and vendor management.

  • Let us help you create compelling pitches and sales strategies, forge strategic partnerships, and unlock new opportunities for growth.

  • Network of additional suggested vendors across:

    Brand Partnerships

    Content Creation & Editing

    Creative

    Distribution

    Merchandise Solutions

    Music Publishing

    Paid Media

    Publicity

    Social Media Strategy

    Website Management & Creation

It’s Time to Rise Above the Noise.

If you’re ready to experience The New Riff difference for yourself, click below.